Travel Retail

Expert brand support

For over 20 years, we at Etreac have been working with high-end brands in the dynamic Travel Retail sector, using our network and expertise to reinforce their position in the travel zones.

We incarnate the essence of your beauty, high-end and premium products and fully embrace your corporate codes so that our representation is excellent and aligned.

Through our national agencies we recruit and deploy sales professionals whose mission is to promote your products and market them to travellers in the best possible way.

Connecting with travellers

Be it beauty products, spirits or luxury biscuits and chocolates, Etreac is the brand promotion expert with its own distinctive approach that combines grassroots expertise, brand storytelling and personalised interactions.

Our teams are trained to create immersive experiences, promote your company’s story and values and adapt to the many and varied expectations of international travellers.

Travel Retail is a very specialised sector where each interaction is an opportunity to foster brand loyalty and to create an exclusive, personalised purchasing experience.

Specialist beauty consultants

We have teams trained in the specialist areas of fragrance, makeup, skincare, haircare and fashion.

Our consultants create an engaging customer experience through carefully considered product facing, strategic product promotion and personalised recommendations.

This approach is further enhanced by offering swatches, samples and sprays which showcase the brands, encourage a purchase and, keeping abreast of market trends,  improve brand loyalty.

Sales promoters for exclusive chocolates, biscuits and spirits

Travel Retail is also a space to discover fine food and drink.

Our sales promoters can offer travellers gourmet tasting experiences and a sensorial immersion in the world of premium spirits and chocolates.

A partner you can trust for international growth

Are you a brand that’s evolving in one or more of our product sectors?

Are you looking to boost sales through your Travel Retail sites?

We promise to find you the right person for the job.

Place your trust in Etreac and we will provide you with a dedicated team that can support you in several European markets with a tailored approach and an unwavering commitment to your success.

Let’s work together to make Travel Retail a sales growth driver and a key asset for your brand.