Etreac’s history
The Etreac story so far
2004
A vision ready for take-off
It all begins in 2004 with the vision of Patrick Granado, Etreac founder, who seizes a key opportunity to collaborate with Brussels airport to sell luxury and perfumery products in Duty Free.
His expertise, and nascent fruitful collaborations with prestigious brands such as Cartier & Bulgari, quickly earn Etreac a solid reputation in the travel retail sector.
2006
Expansion into pastures new
In 2006, the agency expands its remit with an investment in the selective market.
It gains a foothold in the retail outlets specialising in fragrance, makeup, skin and hair care and also pharmacies and chemists.
This gives Etreac a stronger position in the luxury and beauty sector.
2016
Venturing over the border
The expansion continues in 2016 with the establishment of a subsidiary in Luxembourg.
This marks the first step in Etreac’s development on the international market.
2017
A business partnership
Etreac Group, is the story of Patrick Granado (Etreac BELUX) and Pierrick Marcel (iDal Car & Beauty), who join forces in 2017 with their sights set on establishing an international group.
2018
Synergy
In 2018, Etreac embarks upon a major transformation when it merges with iDal Care & Beauty in France.
This strategic union marks the beginning of an ambitious expansion programme for two companies already well established in Belgium and Luxembourg.
2020
Spain on the horizon
In 2020, Etreac writes a new page in its history with its expansion into Spain.
Etreac’s venture into pastures new begins with a stake in the capital of the Spanish PCP Grupo, alongside the iDal Group and iDal Care & Beauty.
2023
One plane, the same destination
In 2023 Etreac, with the backing of the iDal Group, takes full ownership of PCP Grupo, thereby gaining a stronger foothold in Europe.
The adventure continues in 2024 with the establishment of a subsidiary in Portugal.
These establishments consolidate the future group’s international aspirations.
2025
Birth of an international group
In 2025, Etreac decides to create a single entity with a shared identity to offer the same service across the board on the international market.
iDal Care & Beauty and PCP Grupo are renamed Etreac in France, Spain and Portugal, coming into line with their counterparts in Belgium and Luxembourg, and the Etreac Group is born.
This year, Etreac Group launches a collaboration with the Italian agency ADMA, together developing the exclusive Etreac Italy by Adma in the Travel Retail sector.
The story has only just begun. There are more new markets to conquer!
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